How Job Seekers Use Social Media

by HR Team on March 15, 2012

How job seekers use social mediaWhether you’re a recent grad who’s new to the job market, currently employed and looking for a new opportunity or out of work and on the hunt for your next job, you’re probably using social media to help with your job search.

There are a number of reasons why social media sites have become effective job-seeking tools. First and foremost? They introduce a large, global audience that you likely wouldn’t have access to without the platform. Look at LinkedIn, for example, which hit 150 million users at the end of 2011—and is only expected to continue to grow.

Jobvite recently posted an infographic, “The Social Job Seeker,” that gives a fascinating and in-depth look at how social media fuels a job search. We were surprised to learn a number of facts, including:

*Facebook is the network that receives the most job-seeking activity at 44 percent, compared to LinkedIn’s 26 percent and Twitter’s 23 percent.

*Four out of 10 job seekers are considered “super social,” which means they have 150+ contacts on Facebook, Twitter or LinkedIn.

*One in six job seekers found their last job through a social network (a number we expect will increase as more job-seekers turn to social sites).

*LinkedIn can help you accomplish a number of business-related goals, but at its heart, it’s a professional networking site. And 88 percent of job seekers have used their LinkedIn contacts to help with their job hunt (compared to 71 percent on Twitter and 63 percent on Facebook).

If you’d like to learn more about how social sites play a role in job-seeking, check out Jobvite’s infographic below.

How job seekers use social media

Social networks also give job seekers the chance to connect with companies, which can help them learn more about a company’s culture, opportunities and latest news. Not only can this information help you decide if you’d like to work there, but can also give you valuable background information that you can discuss during a job interview or related conversation.

Although the research indicates that job seekers use social networks in different ways, the bottom line is that social platforms are becoming critical tools for those seeking new jobs—and recruiters, too. It’s imperative that you regularly update your profiles and check to make sure you’re presenting an ideal picture of yourself to prospective employers. Even if you’re not actively looking for a job, you never know when an opportunity might present itself.

If you’re considering a career at a full-service engineering, architecture, construction, environmental and consulting solutions firm, connect with Burns & McDonnell on Facebook, Twitter and LinkedIn to stay up-to-date with our latest news and job openings.

Meanwhile, we’d love to hear how social media is playing a role in your job search. Feel free to leave a comment if you’d like to share your experience.

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