Why Social Media Should Be Part of Your Job Search StrategyIf you’re looking for a job, chances are the people hiring are looking at your Facebook page. Our recruiting staff certainly isn’t shy about the benefits of social media as a job-hunting tool, and they’re not alone. Incorporating social media into your job search strategy can make a real impact.

We’ve already covered “How to Find A Job Using Twitter” and “Tips for Using Social Media to Get A Job.” But we see still candidates with little to no social media presence and those who don’t see the benefits of social job searching. Does this sound like you? If so, here are a few things to consider before writing off social media.

Social Recruiting is Growing Rapidly

Recruiters are increasingly using social media to find potential candidates, and this trend is definitely here to stay. Jobvite reports that more than 73 percent of recruiters have already hired individuals using social media. More than 93 percent check out applicants’ social profiles before the interview process.

As recruiters get a better handle on social recruiting, they’re taking a more serious approach. According to the Jobvite study, 55 percent of recruiters have changed their minds about a candidate because of something on social media. It goes without saying: be careful about what you share online.

Social Platforms by the Numbers

As the branded ‘professional’ social media, LinkedIn is by far the most popular place for recruiters to find candidates — 94 percent of recruiters use it. Facebook ranks second, with nearly 66 percent of recruiters seeking candidates within the pages of status updates and selfie uploads.

Recruiters are using social media to find candidates. But are they hiring candidates because of social media? The numbers don’t lie:

  • 79 percent of recruiters have hired someone using LinkedIn
  • 26 percent have hired someone through Facebook
  • 14 percent have used Twitter to hire a candidate

How Recruiters Optimize Social Media

The first step to being hired is simply to be where the recruiters are, and they’re out in full force on social media. If you don’t have a presence there as well, there’s not much chance they’ll find you.

Recruiters are often on Facebook maintaining the employer brand, posting jobs and generating employee referrals. Twitter may not be as popular, but it’s still a valuable tool. If you’re not active in either place, you’re missing out on half your potential job opportunities.

As for LinkedIn, it’s a no brainer. Nearly every recruiter uses it to search for – and contact – the best candidates for job offerings. It’s also a great platform for recruiters to use to keep tabs on potential candidates for future openings.

Social media helps recruiters connect with candidates in a more efficient and direct way. It also helps you connect with the companies you’re interested in – and the ones that are the best fit for you.

How are you using social media to enhance your job search? We’d love to hear your thoughts and ideas. Comment below or join the conversation on our Careers Facebook page.

Mike Myers is a recruiter on Burns & McDonnell’s HR team. He actively uses social media to find new talent for the firm. If you’re interested in learning more about Mike or about opportunities available at Burns & McDonnell, connect with him on LinkedIn or Twitter (@MSMrecruiter).

Image by nan palmero via Creative Commons

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How to Get More Girls Involved in Engineering

by The Burns and McDonnell Careers Team on February 26, 2015

How to Get More Girls Involved in EngineeringOnly 14 percent of engineers are women. That tells us the industry is missing out on a whole lot of wonderful minds. To get more girls into engineering, it’s helpful to understand what inspires young women to enter the field.

So in honor of E-Week’s Introduce a Girl to Engineering Day, we asked Christina Conrad, a chemical engineer at Burns & McDonnell — and a strong advocate for female engineers — to talk about her personal inspirations and her hopes for the future of girls and engineering.

Early Dreams of Engineering

From her first day in high school physics, Christina (pictured fourth from the right above) was hooked on how math applies to the real world. Coupled with her desire for a successful career after college graduation, this love for math and its practical applications paved the way to a future in engineering.

She also had a great role model in her father. “My dad is a geological/environmental engineer, so I always had an idea of what engineering was,” Christina explains. She didn’t fully understand the field as a child, but her father made the world of engineering more approachable.

“When you see someone in your life do a certain profession, it’s less intimidating,” Christina added. “As a child, you think, ‘I know so-and-so, and they love their job. Maybe I could do that, too!’ It helped me feel confident I could do this job, and do it really well.”

Why Is It So Important?

Introduce a Girl to Engineering DayChristina fiercely believes getting girls involved in engineering is vitally important. Going beyond gender equality, she knows a widely diverse workplace means more perspectives are brought into play, and the more perspectives available when working on a project, the better.

“To create amazing engineering solutions, we need teams of people who think totally differently from each other and are able to bring different experiences to the table,” she points out. “An engineering team without any women is missing a unique set of experiences and perspectives.”

Another major driving factor for Christina is the pride she feels in her work. She wants others to have the same feeling in their own lives and careers. “If a young girl is discouraged from pursuing a career in engineering because of the way it’s stereotyped, then she’s going to miss out on the satisfaction and joy that comes from being an engineer,” she says.

So What Can We Do?

So how do we change the underrepresentation of females in engineering? Christina knows it’s a long journey, but a first step is the need for women already in the profession to serve as proud role models.

“Just like I had an engineer role model when I was a child, we – regardless of gender – can be relatable to the children we meet, taking the time to explain what you do for a living, why you like it and showing them how the things they learn in school apply to real life.”

Women are making waves in engineering and future generations of female engineers are going to do even greater things than those before them. “There are more women in engineering now than in the past. Two or three generations ago, a female engineer was a rarity, but our numbers are increasing steadily,” Christina says encouragingly

Christina offers a few words of wisdom to young women. “Girls may get the impression from TV shows that being a doctor or lawyer is the most glamorous and effective way to make an impact,” she says. “Engineers can change the world, too! Engineering — or the lack of relatable engineering characters — on TV doesn’t always provide an accurate portrayal. And just like there are all kinds of doctors and lawyers out there, there are all kinds of engineers, too!”

What do you think? Are you a female engineer? Do you know a young female who’s interested in becoming an engineer? Tell us how you encourage other young women to explore the fascinating world of engineering!

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What’s Your Favorite Thing about Engineering?

February 25, 2015

It’s Engineers Week, a celebration of how engineers make an impact and an opportunity to bring engineering to life for kids, educators and parents. What better way to show our support than sharing inspiring perspectives from a few of our own engineers at Burns & McDonnell. Being an engineer takes an innovative mind, rigorous effort […]

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So You Want to Be an Engineer? Here’s What It Really Takes

February 24, 2015

Engineering is getting a lot of attention lately — everyone from parents to teachers to the president is encouraging young minds to consider the profession. We’re pretty thrilled engineering is in your worldview. But we also know you might be wondering, “How will I know if engineering is right for me?” We’ve got you covered […]

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Glassdoor Names Top 25 Best Jobs in America for 2015

February 17, 2015

Whether you’re looking for a new career or just looking for confirmation that you’ve made the right career choice, look to the top 25 Best Jobs in America for inspiration. In a new report published earlier this year by Glassdoor, employees ranked three factors on a five-point scale as part of their job review process: […]

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An Architect’s Guide to Personal Branding

February 4, 2015

As the digital world grows increasingly sophisticated, the idea of personal branding has evolved from a simple business buzzword to a crucial aspect of an individual’s professional identity. Unlike traditional paper resumes and portfolios, social media makes it easier than ever to be discovered — anywhere, anytime — so establishing a solid reputation, both online and off, […]

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